Global Emerging Innovation Summit (GEIS-2021)

A Study of CRM Solution Using Salesforce

Author(s): Ravi Prakash*, Shalabh Dwivedi, Sudarshan Sharma and Jasvinder Pal Singh

Pp: 502-511 (10)

DOI: 10.2174/9781681089010121010060


Customer Relationship Management (CRM) is a cloud-based technology that helps businesses to interact with their customers and potential customers. CRM makes easy access to shared computing resources with less management effort. Salesforce is an advanced and efficient CRM Solution. In this paper, we are discussing cloud computing, features of a good CRM tool, Salesforce as a CRM solution, analysis of Salesforce growth with other CRM providers, and the Salesforce CRM in COVID 19 insight. This paper aims to provide an extensive study of CRM using Salesforce and to substantiate the efficiency of Salesforce with other CRM providers like Adobe, Microsoft, and Oracle, etc.

Keywords: Cloud Computing, COVID 19, Customer Relationship Management, Good CRM Tool, Market Share, Salesforce.

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